Reimagine Developer Engagement
with Doc-E.ai

At doc-e.ai, we believe that great API documentation is more than just a guide—it’s a conversation with developers. Our mission is to empower developers with clear, accurate, and actionable documentation. But what happens when the docs are clear, yet developers still struggle? This is the story of how three documentation pages, 50 developer comments, and one broken API taught us the power of listening to our users and transformed our approach to documentation.

At Doc-E.ai, our content marketing team recently made a bold move: we ditched our rigid content calendar and embraced a demand-driven content plan powered by developer conversations. This shift, fueled by our AI-powered platform, has transformed how we create engaging content that resonates with our audience. Here’s how we did it and why it’s working.

A once-thriving developer community had gone quiet, with engagement levels flatlining. Here’s how we transformed it into a vibrant feedback engine that powers strategic insights for our product team.

I’m a product manager at a startup building developer tools, and I thought our onboarding process was pretty solid. We had a shiny README in our GitHub repo, a quickstart guide on our website, and even a few video tutorials. New users could figure it out, right? Wrong. It took a single Reddit thread to make me realize our onboarding was a mess—and it changed how we approached everything.

Developers often face frustrations that go unspoken in public forums but bubble up in the less formal corners of GitHub issues, pull requests, and Discord channels.

In today’s fast-paced tech world, developers expect instant answers and seamless onboarding experiences. Creating effective self-serve tutorials that address real user questions is critical for driving product adoption and reducing support costs.